Graphic Design Support
Creative Services is your campus partner and here to help faculty and staff with graphic design needs. As a way of maintaining brand consistency and overall brand health we encourage you to reach out to us for all you design needs.
University Creative Services
As part of our campus community, you have access to the university’s professional, full-service, on-campus provider of promotional and marketing materials at no charge to you (aside from printing costs). Creative Services works with you to understand your needs to develop creative solutions. You can contact Creative Services to create a wide range of design projects including but not limited to infographics, flyers, brochures, postcards, booklets, custom illustrations or any other marketing materials. All work produced by Creative Services automatically meets brand standards and doesn’t require submission to Logo Review.
New and improved: turnaround times! We have implemented a tiered ticket classification system (assigned internally) that allows for faster turnaround times on most jobs. The range spans simple text edits or photos swaps that can be done in under 48 business hours while large print projects where we handle the printing can take 6 weeks or more. We can work together to determine the best plan!
Click here to learn more about their services or to submit a request.
University Printing & Graphics (UPG)
UPG has two designers on staff to help with ECU design needs. The normal turn-around time is 7 to 10 business days. UPG follows the same design and branding guidelines as Creative Services. You will be provided a final, print-ready PDF file once approved.
Design rate: $70 per hour + $30 for final PDF
To request design support, submit an online order for each piece you need designed. In the online order form, select:
- General Printing
- Pick any type of paper
- Quantity 1
- Description: brochure, flyer, etc – design only
Creating Your Own
If you have the time, design expertise, and appropriate tools, you may choose to create your own materials.
Please note: To ensure consistency with the ECU brand, all university materials in the create-your-own pathway must be submitted for Logo Review prior to publication or distribution. Please allow up to two business days for review, although feedback is typically provided the same day.
Here are key tips to keep in mind when creating your own material:
Fonts used should be ECU brand fonts:
- Headlines: Swell (ALL CAPS) or Figtree Extra Bold (free alternative).
NOTE: Impact is not for use in marketing materials, social media graphics, or signage. It is intended for internal communications only. - Subheads, Stats, Body Copy, Captions: Figtree.
NOTE: Arial is not for use in marketing materials, social media graphics, or signage. It is intended for internal communications only. - Short subheads: Museo Slab (ALL CAPS) or free alternative Roboto Slab.
NOTE: Georgia is not for use in marketing materials, social media graphics, or signage. It is intended for internal communications only. - Decorative fonts are allowed only for event titles when it makes sense in design context.
- Note: the ECU brand does not support a serif option as a main brand font. Please contact Creative Services for guidance should a serif option be required for limited use.
Please incorporate at least one element of ECU purple and use the official ECU color palette or complementary neutral colors throughout your design.
Use only approved ECU logos or logo lockups for the university, colleges, schools, departments, units, programs, or initiatives. Do not alter logos in any way. If you need the appropriate logo, contact your department administrator or email creativeservices@ecu.edu.
Limit each design to a single official ECU logo or logo lockup.
A registered trademark symbol is needed after the first use of East Carolina University®, ECU® (this is in addition to any ECU logo or lockup) or other protected word or phrase. Please see page 48 of the ECU Brand Guidelines for a list of these protected words or phrases.
For student- and employee-recruitment publications, please include the following non-discrimination statement:
East Carolina University prohibits unlawful discrimination and harassment based on the following protected classes: race/ethnicity, color, genetic information, national origin, religion, sex, sexual orientation, gender identity, age, disability, political affiliation and veteran status (including relationship or association with a protected veteran; or Active Duty or National Guard service).
When marketing programs and events hosted or presented by ECU, please include either the full or abbreviated Americans with Disabilities Act statement:
- Full: Individuals requesting accommodation under the Americans with Disabilities Act (ADA) should contact ECU’s ADA coordinator at least 48 hours prior to the event at 252-737-1018 or ada-coordinator@ecu.edu.
- Abbreviated: ADA Accommodation: ADA-Coordinator@ecu.edu, 252-737-1018
Submit all design materials to ECU Logo Review for approval before distributing communication(s) that represent or contain any ECU branding elements. Note: For research study material, Logo Review will only look for proper use of brand elements (logos, fonts and colors) and complete a color contrast check for ADA-compliance. For any issues that hold up the approval process, contact creativeservices@ecu.edu.
